The Challenge
A global petroleum organization wanted to refresh their recruitment tools to better reflect the opportunities within their organization to potential recruits.
Their goal was not only to attract the best people but to reflect their ongoing focus on people. Their first step was to create a recruitment brochure.
Scope & Objective
- Assist stakeholders to capture key messages and their ‘people story’
- Create themes that would resonate with today’s workforce
- Design brochure compliant with brand guidelines
Major Deliverables
- A printed fold-out colour brochure for printing and distribution
Key Client Benefits
- Brochure in use globally offering a consistent message
- Adaptable format and content to allow for simple changes locally while retaining a consistent global message
Project Length
- 6 weeks